On a recent trip to Madison Wisconsin, I picked up a promotional magazine for a local hospital. On the back cover was a full page ad touting their status as a magnet hospital and explaining “when nurses love where they work, patients get the best care.” This is the first time I’ve seen a magnet status used in appeal directly to patients, although I frequently see it as in ads recruiting nurses. Could it be that this smaller hospital in a midwestern town is starting a new trend of advertising what we’ve known all along: that happy nurses make for happier, healthier patients.